Communications Guidelines


Last Modified 8/28/2019

Temple Emanuel Brand Style Guide

Brand guides govern the composition, design, and general look-and-feel of a company to ensure all departments stay on the same page and present a unified vision to the public. Think of Coca-Cola Red or Facebook Blue, they are instantly recognizable.

Our Tagline

We are excited to debut our new synagogue tagline which encompasses who we are. Please use this language and design when able: A Jewish Community for a Better you and a Better World.

Our Logo

Our logo is the most important part of our brand. It’s the one thing that everyone should immediately recognize as belonging to us, and only us. The preferred logo is vertical. This should be used whenever possible. A white version of this logo is also available for use on dark backgrounds. The horizontal logo should only be used in limited circumstances when the vertical logo will not fit. Ex: promotional products

Seven Gates Logos

Our Color Palette

To create a consistent look and feel throughout the synagogue, we have put together a preferred color palette. These colors pull from our seven gates and are featured on our website and marketing materials. When able, we ask that you use these colors. Grey, red and yellow may also be added in as accents when needed.

Green: Pantone 348C (RGB 0,132,61)

Blue: Pantone 7691C (RGB 0,98, 152)

Purple: Pantone 7662C (RGB 122, 65, 131)

Orange: Pantone 715C (RGB 246, 141, 46)

As a reminder, to PUBLICIZE an event at Temple Emanuel, it’s as easy as 1,2,3.

8-12 Weeks Before Event – Event Setup

Contact Erin Moseley at 617-558-8127 to reserve space – please provide event name, time, location, room, cost and setup

6-8 Weeks Before Event – Event on Website

Email Brian Lefsky  with complete details, RSVP info and a feature image for your event

6 Weeks Before Event – Marketing & Event Publicty*

Marketing – Email Lisa Einstein with your complete event information and website url to request any of the following:

  • Flyer
  • Mini Posterboard
  • Stand alone E-Blast
  • Digital Monitors

Event Publicity* – Email Publicity@templeemanuel.com with your short 40 word blurb, website link and a flyer or image to be promoted in any of the following:

  • Weekly E-Newsletter
  • Shabbat Pamphlet
  • Facebook, Instagram, Twitter
  • Digital Monitors

Then….After Event

SHARE SUCCESSES!

Email Publicity@templeemanuel.com AFTER the event with photos, a sentence or two about the event and photographer name.**

**Please do not email more than 4 emails in one email, but instead send a link to Dropbox, Google Drive, S Drive, or other photo sharing group

Instructions to Upload to TE Dropbox:

 www.templeemanuel.com/photo-gallery/photocorps/

Purpose of these guidelines:

• to ensure each event/initiative gets its proper time in the spotlight
• to consistently make the best use of each communications vehicle
• so you know what is needed from you, when and where to send it
• so you know what to expect
• to ensure we don’t over communicate to our members


External Communications

In addition, there are a few things that YOU can do yourself to extend your reach!

• JewishBoston.com calendar – Learn more …
• Newton Patch calendar – Learn more …


A few other communication tidbits: