Communications Guidelines


Last Modified 9/17/2017

Purpose of these guidelines:

• to ensure each event/initiative gets its proper time in the spotlight
• to consistently make the best use of each communications vehicle
• so you know what is needed from you, when and where to send it
• so you know what to expect
• to ensure we don’t over communicate to our members

View a flow chart of the publicity process

As a reminder, to PUBLICIZE an event at Temple Emanuel, it’s as easy as 1,2,3.

1. Contact our events manager, Erin Moseley to reserve your room and get it on the calendar. (6 weeks before event)

2. Contact Brian Lefsky, website manager, to have complete details of your event added to the website and a registration link created (5 weeks before event)

3. Email publicity@templeemanuel.com with your short 40 word blurb, flyer, link to our website and/or photo to have it marketed in other Temple Emanuel vehicles (4 weeks before event.)

AFTER event – Don’t forget to share your successes!

Share Photos – Upload to Dropbox – Instructions on the Temple Emanuel PhotoCorps page and email publicity@templeemanuel.com to let us know details

OR Send 2-4 photos to publicity@templeemanuel.com

Note: We need the name of the event, a sentence or two about its great success and the photographer credit.


Current Internal Marketing/Communication Vehicles Available:

Website

• SEND TO: Brian Lefsky
• NEED: Full event details, cost, registration info, flyer or photo
• All events should be on the synagogue calendar to be considered for the website
• Inclusion, format and type of representations is at the discretion of the editor

E-newsletter, Shabbat Pamphlet, Facebook, Twitter

• SEND TO: publicity@templeemanuel.com
• NEED: 40 word blurb, flyer or photo, link to our website
• All events should be on the synagogue calendar and website to be considered
• Events will be considered for publication within 2-4 weeks of their event date or RSVP date
• Inclusion, format and type of representations is at the discretion of the editor

Stand Alone Push Emails through Constant Contact and/or TV Monitors**

• SEND TO: publicity@templeemanuel.com
• NEED: 40 word blurb, flyer or photo, link to website, link to RSVP info
• Please send at least 3 weeks in advance
• Specific Requests must be made for these two marketing vehicles.
• Inclusion, format and type of representations is at the discretion of the editor.

**Notes:

• Not all events/initiatives will qualify
• Must have broad appeal and be open to all members
• Must be for Temple Emanuel or co-sponsored events
• Only one stand-alone email will be sent for any event
• Must be major events with over 100 members expected in attendance
• Stand-alone emails can only be sent Mon-Wed to allow for e-newsletter and Talmud teasers to be sent later in week
• Please note: requests for stand-alone emails or TV slides may be denied

Weekly Email Schedule:

• Monday – possible congregational e-blast
• Tuesdays – Youth Newsletter, possible congregational e-blast
• Wednesday – possible congregational e-blast
• Thursdays – Temple Emanuel E-Newsletter
• Fridays – Temple Emanuel Preschool E-Newsletter (coming soon)
• Fridays – Rabbi Gardenswartz Talmud Teaser


External Communications

In addition, there are a few things that YOU can do yourself to extend your reach!

• JewishBoston.com calendar – Learn more …
• Newton Patch calendar – Learn more …


A few other communication tidbits: